Cooperation Case
Xinsida Electric aims to attract the most talented individuals by offering rich job experiences and promising career development opportunities. At Xinsida, you'll have the chance to work in various locations, engage with cutting-edge technologies, and develop a global perspective while contributing to the innovation in industries like automation, robotics, and smart manufacturing.
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Why choose New Shida
New Shida has experienced unprecedented growth over the past two decades, which is largely credited to the personnel’s persistent efforts. Therefore, we work to ensure the satisfaction, motivation, and personal and professional development of all our employees.
Company Overview
Shanghai Xinsida Electric Co., Ltd. was founded in 1995 and is a national high-tech enterprise and innovative company. In 2010, it was listed on the Shenzhen Stock Exchange (Stock: Xinsida, Code: 002527). The company participates in various industry associations, including the National Elevator Standardization Technical Committee and the Shanghai Robot Industry Association.
Core Technologies and Products
Xinsida focuses on motion control technology, specializing in smart elevators, servo drives, variable frequency drives, robots, and industrial controllers. The company promotes digitalization and intelligence, offering high-quality integrated solutions for smart manufacturing and enhancing operational efficiency.
Industry Applications
The products and solutions from Xinsida are used across diverse industries, including 3C electronics, lithium batteries, semiconductors, photovoltaics, logistics, food and beverage, medical, automotive, dispensing, and HVAC. The company supports clients in over 110 countries and regions worldwide.
Strategic Partnership
In June 2025, Haier Group strategically invested in Xinsida, making it a member of the Haier Kaos Industrial Internet ecosystem. This partnership allows Xinsida to leverage Haier's advanced management models and digital systems to enhance asset management and strengthen supply chain capabilities.
Development Goals
Xinsida aims to utilize Haier Kaos's management strategies to improve asset efficiency and enhance core technology barriers. The company focuses on strengthening collaboration within industries while seizing emerging market opportunities to accelerate its development as a leading automation and robotics firm.
New Era Strategy
The company is entering a new phase marked as STEP 2.0, emphasizing digital transformation and upgrading smart manufacturing practices. Xinsida is determined to elevate its innovation level and boost its global competitiveness in the industrial sector.